Buy My House, and You Get Full Refund When I Die!

Yes, you read the title right. I just saw this story and I thought it was very unusual and unique. This couple in Pittsburgh have been trying to sell their home for a year, and the market is not that great in that area, so they had to come up with something that no one else was offering...

They are asking $399,900 for the house and since they have no heirs to leave anything to, the people who agree to buy the house can have the entire purchase price refunded back to them upon their death.

WAIT, it gets better!!! If the new owners agree to take care of the couple in their old age, they could also get the vacation home in Arizona AND an estate worth over $2.5M!!! Is that a deal or what?!

The problem is, how old are these people? The article doesn't say. What if they live another 20+ years. Will the people who buy the house now still own it when they die?


Here's the story I read.

Mr and Mrs Seller, Open Houses do NOT Sell Houses!!

I will state right up front that I understand that this is different in the different markets across the Country and Canada. I'm writing this blog focusing mainly on my market, here in the Dallas area.

Mr. and Mrs. Seller, here is my marketing plan for your house. Will I do Open Houses? Did you see Open Houses as part of my marketing plan? Mr. and Mrs. Seller, I do NOT do OPEN HOUSES!!
In today's market, qualified and approved buyers are not the ones walking into Open Houses. If a buyer is serious about buying a house, 94% of them start their search Online looking at pictures and price ranges. They will then do a couple of different things.

One of those things is they will contact a Realtor and ask to view some of the houses they saw online. Pretending that they contacted me, my first question to them is if they are approved for a loan. They then get flipped to one of my mortgage guys for full loan approval, not just pulling the credit and giving a thumbs up.

Another scenario is that the buyers then turn around and call a mortgage person and tell him/her that they have seen some houses online and were wanting to make sure they were approved and for what price range. This mortgage person will then flip them to a Realtor who will direct them in the right direction.

When one of the above steps doesn't happen, you have people aimlessly driving the streets on a Sunday afternoon, seeing a sign and thinking, "I wonder if that house is in our price range..." They walk in, hear the price, and they grit their teeth while smiling and nodding trying to leave but the agent in the house tries to keep them there as long as possible.

Mr. and Mrs. Seller, do you want unqualified and unapproved buyers walking through your house? If the house is shown by appointment through a buyer's agent, 9 times out of 10, that buyer has already been approved for a loan as most Realtors don't like to spend gas money these days by putting a buyer in their car to show them houses unless they're able to buy.


Mr. and Mrs. Seller, do you want all your neighbors walking through your house? For the most part, you won't really even see any buyers in your Open House. What you'll see are your neighbors wondering how you decorated and wondering what price you're asking and things like that.

Mr. and Mrs. Seller, do you want me to spend my time generating leads for your property? or do you really want me to spend 3 hours on a Sunday sitting in your house while you have to leave and entertain yourself?

That's a rhetoric question, because no matter how you answer it, I will NOT be doing Open Houses as part of my marketing plan for your house. I rather have approved buyers walking through your house, not unapproved. I rather people walking through your house that have already been pre-screened with a credit check at minimum, rather than someone just off the street who might be looking for the good stuff and come back later to rob you.

Mr. and Mrs. Seller, I understand Open Houses used to be the way to go, but with the technology of multiple photos and virtual tours for your listing, buyers rather sit in the comfort of their own home in their underwear looking at houses than drive around aimlessly as they usually don't want to waste gas either.

Remember, I work all of North Dallas County and Collin County including Richardson, Plano, Allen, Frisco, Carrollton, Garland, Rowlett, McKinney, etc... my car will take us anywhere you need to go!!

ARE YOU PACKED YET?!

Newspaper Ads Do Not Sell Houses

Will you post my house in the Dallas Morning News?

NO!

Mr. and Mrs. Seller, people don't read the newspaper like they used to. Many people have switched from the actual news paper to the online version of the paper. Yes, with the online version of the paper, your ad will appear in the online portion of the classifieds section, however, that's not where you want to be, as there is a new and separate online section for listings that are automatically fed from the MLS.

First, when an ad is placed in the paper, you're getting about 3-4 short lines to grab someone's attention. If I get absolutely no calls, does that mean that no one saw the ad? So, problem number one is that I can't track how many people the ad was put in front of like I can with my internet ads.

Second, do you really think serious buyers are looking in the paper with today's technology? The people who are looking in the paper are typically lower income and they're looking for rentals. They might call on your ad just to see if you would consider renting it, but they are not a qualified buyer inquiring on your house.

I say serious buyers aren't looking in the paper because there is a National statistic that shows about 80% of buyers are looking online when searching for a house. However, Texas has done their own research, and they show that over 94% of buyers are looking online for houses... that means only 6% of buyers are looking in the paper and at open houses and other "old school" methods of house hunting.

Mr. and Mrs. Seller, would you rather me spend my marketing money and efforts on capturing 94% of the Buying population, or would you like me to spend my time marketing your house to only 6% of buyers?

Third, people want information and they want it now. A short 3-4 line in a paper does not offer pictures or tours, or any details about the house. The typical interactive buyer is not interested in any information where they can't see a little more details before inquiring further about it.

Did newspaper ads work a few years ago, yes, of course they did. Do they work in today's market? No, they do not. Will I post an ad in the paper just to appease you? No, I will not. I can use that $100 on something more productive.

Remember, I work all of North Dallas County and Collin County including Richardson, Plano, Allen, Frisco, Carrollton, Garland, Rowlett, McKinney, etc... my car will take us anywhere you need to go!!

ARE YOU PACKED YET?!

Commissions Based on Asking Price... Good Idea??

I had a listing appointment on Saturday, and I got asked a question that I had never been asked before. I thought it was an odd question, but the seller was very serious as he has bought his last two houses without a Realtor's help, and has never had to sell a house, so this is his first experience with using a Realtor and with selling.

He asked if the commissions were based on asking price. I looked at him, probably with a startled look on my face, and said no. I then said, you may be on to something there. I think commissions should be based on asking price and then I could list each house for $1M, and have the sellers also sign price reductions the same day. Talk about motivation to sell that house and not let it expire!!

On another side of it, I was thinking this was a good idea because if the sellers had to pay commissions based on their original asking price, they would be less willing to over price their houses. Doesn't that sound grand?? Less people over pricing, more people being realistic, and we'll get this inventory down much quicker than the houses sitting on the market.

What do you think?

Texas- 2006 Profiles for Buyers and Sellers

NAR (National Association of REALTORS®) has their own number saying 79% of buyers use the internet when looking for a home. However, Texas has done their own research. The 2006 Profile of Texas Homebuyers and Sellers has some astonishing numbers.

According to the profile, 94% of Buyers were using the internet to look for properties. That's a huge difference from the National number! 25% of Buyers were using the internet to get information about a particular area. This is where Localism will come in more handy in my market. I'm still waiting for the grass to turn green before I enter more photos.

Here's something interesting. There are still agents that think all they need to do it enter a property in the MLS and it'll sell, as 10% of Sellers said that's all their agent did. On the flip side, 77% of Sellers said their agent provided more services throughout the selling process. I wonder what happened to the remaining 13%??

Overall, I guess I would conclude that the Texas Buyer is above the curve with using the Internet for their home searches! It's a good thing I jumped on this bandwagon long ago!

If you're a Buyer and/or Seller, and you're reading my Blog, congratualations on putting the newspaper down and saving some gas from driving around neighborhoods aimlessly. Remember, I work all of North Dallas County and Collin County including Richardson, Plano, Allen, Frisco, Carrollton, Garland, Rowlett, McKinney, etc... my car will take us anywhere you need to go!!